Where the motion meets the method
Most startups that fail at scaling have a good product. They scale their go-to-market system before it is ready: they hire before proving process, they pitch before understanding the buyer, they grow before understanding unit economics. The Trustbound Revenue Program gives you the diagnostic tools to know when to scale, the coaching to know how, and the software to make every relationship count along the way.
The curriculum draws on three proven sources, adapted for the constraints of an early-stage company: The Science of Scaling (Mark Roberge, Stage 2 Capital) and its GTM Maturity Model, and the two volumes of The Definitive Guide to Revenue Leadership (Pete Crosby and Mandy Cole) on revenue system design, hiring, coaching, compensation, revenue operations, demand generation, partnerships and investor readiness. You graduate with documented playbooks, validated unit economics, an activated network-based flow of opportunities, and the software to sustain it all.
Who it is for
Founders selling through their network
Turn relationships into revenue
Pre-seed to Series A, founder-led sales, no time to wait for inbound. We help you take care of the relationships that could become revenue, prioritize warm paths to target accounts, and build a repeatable warm introduction motion.
Founders raising capital
Close your round through trust
Warm introductions close rounds. We help you uncover the warmest paths to the right investors, decide who to ask and in what order, and run the process without burning bridges.
Mid-market growth companies
Scale through partners
Post Series A, an established sales team, a partner program that is not pulling its weight. You enter at the playbook or demand generation module and focus on revenue operations and partner ecosystems.
Accelerators, venture funds and GTM services firms embed the program into their own founder and portfolio support. See the ecosystem partner section below.
The curriculum
Five core modules and four electives. Each module is four weekly one-hour live coaching sessions, virtual or in person, with structured work between sessions, and every deliverable is yours to keep.
| # | Module | Guiding question | Included in |
|---|---|---|---|
| 1 | PMF diagnosis and founder-led sales | Do I have real product-market fit, or am I just getting early adopter love? | All packages |
| 2 | Sales motion and unit economics | Who is my buyer, what is their journey, and can I afford to acquire them? | Growth and Scale |
| 3 | Building your first GTM playbook | Could someone else close a deal using my process? | Growth and Scale |
| 4 | Demand generation and channel selection | What is my one channel to hit my next revenue milestone? | Scale |
| 5 | Scale readiness | Am I ready to hire? Am I ready to scale? What must be true first? | Scale |
| A | Fundraising and investor readiness | How do I raise my round through trust instead of cold emails? | Elective |
| B | Compensation, culture and team building | How do I build a team that sells with trust and hits its targets? | Elective |
| C | Revenue operations and coaching culture | How do I build the operating rhythm that makes revenue predictable? | Elective |
| D | Partner ecosystem and co-selling | How do I scale revenue through partners as well as my own sales team? | Elective |
Every module ends with deliverables you own: a PMF diagnostic scorecard, an ICP one-pager and customer journey map, a unit economics model and revenue math, a written sales playbook with discovery guide and objection responses, a channel commitment and bottoms-up GTM financial model, a scale readiness scorecard with a dated 90-day action plan, and, in the electives, an investor target list with warm path map, a compensation plan and culture charter, an operating rhythm and forecast, and a partner program design with enablement kit. Inside itogai, your TrustRings™ circles and TrustGraph™ scores are set up in module 1 and used in every module after it to find and prioritize warm paths.
Packages and pricing
| Package | Fee | Duration | What you get | Software included |
|---|---|---|---|---|
| Foundation: diagnosing your GTM | USD $1,000 | 4 weeks | Module 1 (4 hours of coaching) | Growth plan |
| Growth: creating your GTM playbook | USD $3,000 | 12 weeks | Modules 1 to 3 (12 hours) plus 90-day check-ins | Growth plan |
| Scale: scaling your GTM | USD $5,000 | 20 weeks | Modules 1 to 5 (20 hours) plus 90-day check-ins | Ultimate plan |
| Elective module | USD $1,000 each | 4 weeks | Any of A, B, C or D, added to a package | With the active plan |
Fees are per founder and are the Professional Services fees stated in the Service Schedule, due in full at the start of the engagement. Companies headquartered in Latin America get 50% off under the Schedule's region-adjusted pricing. Platform access reverts to the Free plan when the engagement ends unless you choose a paid plan.
After the program
Growth and Scale clients get 90 days of monthly accountability check-ins at no additional cost. The purpose is execution, not more coaching: month 1 reviews retention tracking, playbook implementation and your first channel experiment; month 2 validates unit economics, deal health and warm path activation; month 3 re-runs the scale readiness scorecard and sets the next phase. Founders who want ongoing advisory after that continue at USD $250 per hour, in 4-hour blocks.
The itogai platform, included
Every engagement includes the full itogai platform at no additional cost for its duration. TrustGraph™ scores every relationship across six dimensions, TrustRings™ organizes them into five circles (Inner, Close, Nurture, Reconnect and Build), TrustReach™ acts on them, Akai™, your relationship intelligence co-pilot, threads through it all, and Network Health pulses so you always know where your network stands. Score, organize, act.
Your coach
Founder and CEO
Mauricio Suarez
Top 1% Growth Expert and Team Lead for Latin America at HubSpot for almost 5 years, 175% attainment over 52 quota-carrying months. VP of Sales at treble.ai, Head of North America at COR, Director of Sales at Melonn and Stockpress, Sales and Alliances Lead at Deel. Over 15 years in B2B sales and GTM leadership across the United States and Latin America. Host of The Trustbound Podcast. Forbes Mexico Top 50 LatAm Angels (2025), 25+ angel investments, LP at Stage 2 Capital and Pygma, coach at 401 Accelerator and LAN Accelerator, mentor at 500 Global.
Mauricio coaches every engagement himself, from the first session to the last check-in.
For ecosystem partners
Accelerators
A turnkey GTM workshop for your cohort
Module 1, PMF diagnosis, delivered to your founders as differentiated GTM curriculum. Each founder leaves with a PMF diagnostic scorecard, an ICP one-pager and itogai Growth plan access. Cohort pricing for groups of 5 or more founders.
Venture funds
Post-investment value-add
The full program for your portfolio companies at preferred rates, quarterly GTM health scorecards across the portfolio, and relationship intelligence on your deal flow network.
GTM services firms and agencies
Offer it to your clients
A proven GTM coaching program beside your existing services, coached by Mauricio, with partner-rate software licenses and co-branded materials. You set the client price and keep the margin.
Partner terms are agreed on a call. Book a meeting and we map the program to your cohort, portfolio or client base.
How an engagement runs
- Format. One live hour a week, virtual or in person, with structured work between sessions. Sessions can be rescheduled with 24 hours' notice; unused sessions do not carry beyond 30 days past the scheduled end date.
- Deliverables. Every customer-specific deliverable is yours permanently, whether or not you keep an itogai subscription afterwards.
- Confidentiality. Business data, deal information and relationship intelligence shared during coaching is treated as confidential.
- Terms. Section 16 of the Customer Terms of Service governs the program; fees are in the Service Schedule.
Next steps
- Choose your package: Foundation, Growth or Scale, and add electives as needed.
- Book a 30-minute alignment call so we can map the program to your stage and goals.
- Create your itogai account at platform.itogai.app and connect your Google or Microsoft 365 account before week 1.
- Begin week 1 with your first coaching session on the calendar.